Cité Plateau is not just the name of my Brand, it is the name of my neighborhood, it is the reflection of my history and my deep roots.
Growing up on the streets of Grand Casablanca, Morocco, I brought with me the memories and experiences of that land to Italy, where I arrived at the age of nine.
In every piece this brand embodies the essence of my childhood.
Cité Plateau tells the experience lived on the streets of Grand Casablanca, the adventures and dreams, giving voice and visibility to those who are too often in the shadows.
WLDRB is not a random word, but an acronym that means "son of the neighborhood", expressing the pride and sense of belonging to a community that has forged the identity and resilience of those who lived it.
KIDS FROM THE BLOCK
